Greenville Pro Soccer revealed on Tuesday the appointment of Doug Erwin as Vice Chairman and Chief Brand Officer of the ownership group bringing a USL Division III team to Greenville, South Carolina, beginning play in 2019.

In his dual role, Erwin will guide the process of creating the soccer team’s branding and ultimately oversee the team’s marketing and public relations efforts, as well as merchandising and social media communications.

"I am thrilled to take on this new challenge, which blends my love for soccer with my passion for developing and promoting the brand and message of a great product," Erwin said. "I'm excited about building a fan base around this team in a culturally diverse and enthusiastic community that has an insatiable appetite for the sport."

Erwin will work alongside Greenville Pro Soccer President Chris Lewis and Chairman Joe Erwin on all aspects related to the team's initial build-out, including venue selection, staffing and community outreach.

Lewis said that Doug Erwin brings both a deep understanding of the market and a keen instinct for what resonates with soccer fans.

"Doug is a great addition to the team we are building around pro soccer in greater Greenville," Lewis said, "and he possesses keen insight with regard to the culture of the sport and connecting to the soccer fans and supporters in the community."

In March, the league revealed that an ownership group led by Joe Erwin had acquired a USL Division III soccer franchise and was bringing professional soccer to the Upstate for the league’s inaugural season in 2019.

Doug Erwin also serves as a partner in Erwin Creates, which serves as the platform to support Joe Erwin’s continued entrepreneurial involvement in business consulting, education, training and civic activities, including his commitment to growing The Erwin Center for Brand Communications at Clemson University.

Doug Erwin previously worked as Managing Director at Endeavor, a creative, collaborative community that offers co-working space and business-building opportunities for creative services professionals — and serves as a destination for companies and individuals looking to connect with and help cultivate the Upstate’s vibrant creative class.

For the latest information on Greenville Pro Soccer, visit www.GreenvilleProSoccer.com.