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Behind the Announcement: Tormenta FC

By AARON CRANFORD -, 01/29/18, 3:35PM EST


A detailed look at the founding member's official unveiling

STATESBORO, Ga. – South Georgia Tormenta FC's official unveiling as the first founding member of USL Division III on Thursday was a celebration of months and years of hard work for all involved, and the league was there to document all the effort that went into making the event a success.

Here's a behind-the-scenes look at Tormenta FC's official unveiling:


USL Division III VP Steven Short (right) and USL DIII Director of Business Development Josh Keller (left) discuss the upcoming trip to Statesboro, Georgia. The journey begins with a 6:45 a.m. ET flight via American Airlines.

USL executives arrive in Augusta, Georgia, at 11 a.m. ET before making their way south to Statesboro.

USL executives arrive at The Clubhouse in Statesboro.

Short (right) and USL Director of Corporate Operations and Events Jo Dragotta (left) talk to South Georgia Tormenta FC Majority Owner Darin Van Tassell (center) at Eagle Creek Brewing Company about Thursday's announcement.

USL executives visit downtown Statesboro before meetings on the campus of Georgia Southern University.

USL executives, as well as Darin Van Tassell, meet with Georgia Southern's talented broadcast team, led by Emmy-winning GSU Multimedia Development Center Director Art Berger (right).

GSU's Multimedia Development Center tests streaming capabilities one day before the press conference.

Graphics are tested on the video boards at Allen E. Paulson Stadium.

USL executives walk through the press conference at the Gene Bishop Field House on Wednesday evening.


Short and Darin Van Tassell meet for a final time hours before the press conference kicks off.

Dragotta takes charge in setting up the stage and podium with official branding.

Campus staff sets up lighting hours before the press conference.

Cupcakes are made for all in attendance.

Tormenta FC supporters, regional media, business leaders and city officials take their seats minutes before the opening statements.

Darin Van Tassell reads over his script shortly before taking the stage at the Gene Bishop Field House.

Tormenta FC is officially unveiled as the first founding member of USL Division III.

Short speaks with local media following the press conference.

Darin and Netra Van Tassell watch Georgia Southern Eagles men's basketball at Hanner Fieldhouse moments before being introduced to the crowd.

Tormenta FC is announced as a founding member of USL Division III at Georgia Southern's Hanner Fieldhouse. GSU Athletic Director Tom Kleinlein (third from right) joins USL, Tormenta FC executives on the court, capping the event.


Friday morning's Statesboro Herald recaps Tormena FC's USL Division III announcement.

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