Steven Short, United Soccer League's Division III Vice President, joined Soccer Down Here to discuss his recent Southeast expansion tour and much more.

"When we visit a market, the first thing we are going to look into is the soccer culture but also the corporate culture, and then the city itself," Short said. "We spend a lot of time with local officials, representatives and influencers to understand what the cities are doing to grow the soccer landscape, but also as the city grows itself, what's the next phase of development."

Listen to Soccer Down Here's entire conversation with Short starting at 16:10.