MOUNT VERNON, N.Y. – Westchester SC officially unveiled the club's primary badge and brand in recent weeks as part of a rollout that includes billboards along the I-95 corridor and outside the club's new home at The Stadium at Memorial Field in Mount Vernon. This momentous occasion is the first step in a comprehensive, high-impact promotional campaign that will continue across the region throughout the summer, building excitement and community engagement leading up to its inaugural season in USL League One, kicking off in March 2025.

The WSC brand reflects Westchester’s position as a central hub connecting the tri-state area's populous suburbs north and west of Manhattan, its respect for Westchester's history and its vision of becoming the cornerstone of Westchester's thriving soccer community. Featuring a fresh, dynamic logo and a bold color scheme, the brand captures the spirit and passion of soccer fans throughout Westchester and Rockland Counties, Connecticut, and northern New Jersey.

The brand identity is driven by the dynamic 'Infinity W,' which represents the region's interconnectedness and sophistication. The vibrant color palette and versatile New York sport-inspired typefaces come together to represent the unity, passion, and relentless energy that defines New York.

The kinetic flow of the W is inspired by the towering 'W's' of the Mario Cuomo Bridge, which helps connect New Jersey, Rockland County, Connecticut, Westchester and a collection of 48 interconnected towns and main streets from the Hudson River to the Long Island Sound. This intentionally adaptable design is crafted to evolve with the club, reflecting the growth and dynamism over time. 

The color palette is a testament to the vibrancy and energy of Westchester: "Hudson Blue" and complementary "Sound Blue" draws inspiration from the waters that play such a pivotal role in the daily lives of many of the region's residents. It not only defines us geographically but is a constant reminder of Westchester's role as a bridge between the region's many communities separated by water.  The gold in our badge represents Westchester's nickname, the Golden Apple, which is a reference to the physical beauty of the rolling hills, lush landscapes, and shoreline views of many of Westchester's towns.

"We are thrilled to unveil our new brand and share it with our community," said Mitch Baruchowitz, majority owner of WSC. "This is not just a logo; it's a symbol of our dedication to the history of Westchester and building on its reputation as a hub of elite soccer talent. We hope that the soccer fans of the region rally around the sophisticated yet simple design of our badge and help define how the brand evolves over time."

The billboards initiating the brand release were strategically placed along I-95 and around Memorial Field. WSC's promotional efforts also include a series of high-visibility advertisements and local partnerships designed to reach soccer enthusiasts and potential fans across the region. These efforts culminated in a highly anticipated community event on June 15, where nearly 900 fans had the opportunity to engage with the club, enjoy family-friendly activities and get their first look at the club's official merchandise.

Simon Baines, Sporting Director of WSC and founder of the Westchester SC Academy (nee New York Premier FC), expressed his enthusiasm for the club's future: "Our new brand is a testament to our mission of integrating and elevating local soccer talent. It represents the unity and passion of everyone involved with WSC, from our academy players to our dedicated supporters."

WSC also announced the official launch of season ticket membership deposits, offering fans the opportunity to secure their seats for the upcoming season. Fans are now able to place a $25 per seat deposit, putting them in priority to select their seats this fall. With deposits capped and high demand anticipated, fans are encouraged to act quickly to secure their place.

As an added bonus, fans who purchase season ticket memberships before the inaugural match next March will be commemorated as part of WSC's exclusive "Founders Club." Details of the "Founders Club" will be named and branded later this year, offering a unique way for our most dedicated supporters to be recognized.

Building on the reveal of its badge, WSC expects to announce its kit sponsor and the jersey design within the next several weeks.

For more information, visit Westchester SC's website and follow the club on social media on X (Twitter) and Instagram.