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AV Alta FC enjoys special debut in front of thousands

By Staff, 06/05/24, 11:30AM EDT


The expansion side revealed its brand identity at a block party in Lancaster, Calif.

LANCASTER, Calif. – In front of thousands of fans during its crest reveal and block party on May 17, AV Alta FC officially unveiled its name, crest and colors. The USL League One team is set to kick off its inaugural season in 2025 at Lancaster Municipal Stadium, which will be converted to a 5,300-seat, soccer-specific configuration.

Following the fanfare, AV Alta FC enjoyed one of the most successful launches in USL League One history, selling over 1,100 season ticket deposits within the first 24 hours of release.

"To have over 2,500 locals join us to celebrate the AV by sharing with us this milestone of revealing our name, crest and identity is just overwhelming," said AV Alta FC Founder and President John Smelzer. "Everything about our club and its values is a reflection of this community – the importance of hard work, family, gathering together, and of course, a love for the beautiful game. We know our crest embodies all of this, along with the unique culture and topography of the region; a symbol for the AV to wear over their hearts as well as our players."

The club's name, crest and identity were created in collaboration with the community through numerous listening sessions, surveys and hours of research. The club's name, AV Alta FC, showcases Antelope Valley's initials - 'AV' - which it is commonly referred to as by the local community. Alta, which means 'elevated' in Latin, is a nod to the region's unique location in the High Desert of California, its ties to the aerospace industry and the region's origins as 'Alta California' prior to California statehood. The 'FC' at the end of the name stands for Fútbol Club. 

AV Alta FC's new crest and visual identity aim to encapsulate the natural beauty of the Antelope Valley by paying tribute to its local industry, topography and culture. The club's official colors are Joshua Green, which is inspired by the abundant Joshua Trees, and Desert Sand, which represents the color of southern California's High Desert.

Additionally, the shape of the crest pays homage to the California poppies that grow and thrive in the region and attract thousands to the Antelope Valley California Poppy State Natural Reserve each year for their super blooms. The club brand will feature an alternative color in Poppy Orange, which is not embodied in the crest but will be showcased in visuals and merchandise. 

At the center of the crest are the letters 'AV' which are proudly featured in a custom font inspired by the angles of the B-2 Bomber. The Antelope Valley community shares a special pride in the aircraft as a representation of its intersection of aerospace technology and military community, as the home of B-2 manufacturing in Palmdale, Calif. and test flights at Edwards Air Force Base. 

To stay updated with the team's progress, announcements, and season ticket information, learn more at the club's website and follow AV Alta FC on Twitter (X)InstagramFacebook and YouTube.

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