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Spokane Velocity FC unveils official branding ahead of inaugural 2024 season

By Staff, 07/21/23, 9:00PM EDT


Local creative agency Treatment’s design features stylized nod to Monroe Street Bridge atop four descending water blades

SPOKANE, Wash. – The newest arrival to USL League One is ready to reach full Velocity.

Spokane Velocity FC and ownership group, Aequus Sports, LLC unveiled the club’s official branding on Friday evening at an event at Brick West Brewing as the club prepares to kick off in the 2024 League One at the new ONE Spokane Stadium.

The crest, designed by local creative agency Treatment, draws from regional inspiration. The club nickname Velocity is stylized as a nod to the Monroe Street Bridge and sits atop four descending water blades representative of the waterfalls in and around downtown Spokane and Riverfront Park.

The design process for the club’s name and crest involved collaborative listening sessions with members of the community, brand surveys and ongoing connectivity with fans. The information gathered during this process revealed a clear theme centered around the unparalleled landscape and pride in the river that runs through downtown Spokane. 

These unique elements were brought to life in the official launch video also created by Treatment capturing the essence of the river’s power and speed as well as the anticipation of the team’s launch in 2024.

“Creating a team name and crest which personifies the strength of the city, the fans and the players in Spokane was our main objective throughout the process,” said Ryan Harnetiaux, Managing Partner for Aequus Sports, LLC. “It was really fun and took many turns along the way – in the end, I believe we will have created an enduring brand for our men's team.”

For Treatment Co-Founder Benji Wade, the project was one he was eager to bring to life thanks to his lifelong love of the sport.

“Soccer has been my absolute favorite sport since I was a kid and my appreciation of the colors and crests of clubs throughout the world runs deep,” said Wade. “This opportunity was an unbelievable joy for the Treatment team and we're super grateful for the inspiration and support of the Aequus team and USL. We can't wait for the first game. LFG!”

In addition to introducing the club’s name and crest at the event, Spokane Velocity FC also unveiled a new website and gave fans a first look at merchandise. In addition to launching their new online team store, merchandise will also be available for purchase on site at the stadium on games days and at their new downtown location to be announced later this Fall.

Learn more about Spokane Velocity FC by following the club on Twitter, Instagram, and Facebook as well as online at

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