Central Valley Fuego Futbol Club won’t take the field in USL League One until the 2022 season, but the club took a big step forward on Thursday when it unveiled its crest, colors and some team merchandise for the first time.
The club's merchandise release includes items with the club slogan "For Valley and Club" / Photo courtesy Fuego FC
The Fuego FC crest is shaped not just as a shield, but as a spade, an homage to the farmers, fieldworkers, essential laborers and service workers who are integral to Fresno and the surrounding California communities that the club calls home.
The logo’s green stripe also represents the strong agricultural roots of the area, as well as the club’s constant state of growth.
The red fire in the crest’s bottom right corner is a visual representation not only of the club’s name, but of the community’s unquenchable passion for soccer.
Fuego FC’s initial merchandise release includes hats, t-shirts, hoodies, stickers and more items featuring the newly-unveiled club crest. Many of the items include the club slogan, “For Valley and Club.” You can purchase Fuego FC merchandise at fuegofc.store.